Mindset. Goal. Action.

My story

I'm a Business Strategist that helps entrepreneurs organize their ideas and plans to successfully launch and grow a business that supports their lifestyle. I have a passion for business and watching entrepreneurs succeed and have a talent for taking complex ideas and creating actionable steps. 

Hello! I'm so happy I've sparked your interest in getting to know about me and why I do what I do. Life has many roadblocks and it's up to you to decide how you're going to overcome them to keep moving forward.

Here's my story:

When my children were old enough for me to go back to work, I was elated to resume my on-hold career. I looked forward to climbing the corporate ladder and landed the perfect opportunity with benefits including MBA reimbursement – which I was most excited about since it’s always been my goal. I quickly enrolled and started applying all the concepts and strategies I was learning to my job.

The problem: my manager became threatened. I worked for over two years putting my all into my position, and she became a frenemy setting me up for failure and the chopping block.

So, there I was, in the middle of my MBA program and excited to be closer to reaching my goal. Suddenly, I was left without a job and hugely disappointed in corporate America. Probably not a surprise to many. But most importantly, I had a manager who chose not to believe in me for fear of losing her job. Lesson learned.

In the meantime, I was juggling working full-time, raising two children, being a wife, going to graduate school, and running a Virtual Marketing Assistant business on the side. I needed to work to help support my family. I felt like my only choice was to quit graduate school and get another job. But, getting another job meant a longer commute and paying more for after-school childcare, missing my children events, and reducing family time.

A defining moment

Though, my job situation left me frustrated and with a huge decision to make, I was confronted with an a-ha moment and realized that it was the best thing that happened to me.

I believed in myself. I had enough experience, skills, and education to do it on my own. I decided to finish school and rebrand my VA business to Business Coaching Studio.

Three key things that helped me accomplish more:

  1. Setting goals and creating an action plan - What helped me reach my goals was a solid action plan.
  2. Balancing my business with my lifestyle - It’s important to balance your time to be able to take care of the things that matter the most and keep your sanity. 
  3. Identifying my ideal client and target market – I made my business profitable by creating a marketing plan that helped me reach my target market.
Keep in mind that a balanced life and a business that aligns with your lifestyle will create a path to success and will help you earn the income you deserve.
On the personal side
I live in Pennsylvania where I share my life with my husband, 17-year-old daughter, and 12-year-old son. Also, I give back to the community by teaching Business and Spanish courses at my local community college. When I’m not coaching or teaching, I’m on active family duty, enjoying nature through the lens of my camera, and connecting with my inner-self by practicing Yoga. 

If my story resonates with you, I would love to hear yours! If you are interested in working with me to design a business that works for you, book a complimentary Strategy Coaching Call so we can discuss how I may help you design a business that supports your lifestyle.

To your success,



Scroll to top