My story

When my children were old enough for me to go back to work, I was elated to resume my on-hold career. I looked forward to climbing the corporate ladder and landed the perfect opportunity with benefits including MBA reimbursement – which I was most excited about since it’s always been my goal. I quickly enrolled and started applying all the concepts and strategies I was learning to my job.

The problem: my manager became threatened. I worked for over two years putting my all into my position, and she became a frenemy setting me up for failure and the chopping block.

So, there I was, in the middle of my MBA program and excited to be closer to reaching my goal. Suddenly, I was left without a job and hugely disappointed in corporate America. Probably not a surprise to many. But most importantly, I had a manager who chose not to believe in me for fear of losing her job. Lesson learned.

In the meantime, I was juggling working full-time, raising two children, being a wife, going to graduate school, and running a Virtual Marketing Assistant business on the side. I needed to work to help support my family. I felt like my only choice was to quit graduate school and get another job. But, getting another job meant a longer commute and paying more for after-school childcare, missing my children events, and reducing family time.

A defining moment

Though, my job situation left me frustrated and with a huge decision to make, I was confronted with an a-ha moment and realized that it was the best thing that happened to me.

I believed in myself. I had enough experience, skills, and education to do it on my own. I decided to finish school and rebrand my VA business to Business Coaching Studio.

Three key things that helped me accomplish more:

  1. Setting goals and creating an action plan -- What helped me reach my goals was a solid action plan.
  2. Balancing my business with my lifestyle -- It’s important to balance your time to be able to take care of the things that matter the most and keep your sanity. A balanced life and a business that aligns with your lifestyle will create a path to success and will help you earn the income you deserve.
  3. Identifying my ideal client and target market – I made my business profitable by creating a marketing plan that helped me reach my target market.

If my story resonates with you, I would love to hear yours! If you are interested in working with me to design a business that works for you, book a complimentary Strategy Coaching Call so we can discuss how I may help you design a business that supports your lifestyle.

To your success,

Ingrid Gonzalez
Your Business Action Coach