We continuously talk about life goals, business goals, and so on. But, did you know that there are also marketing goals?
Marketing goals outline specific goals you need to achieve on the marketing side of your business to reach your overall business mission.
A business has three types of marketing goals.
1. Gain new customers
The objective is to get a person to make their first purchase from you. To do this, you need people to tell others about you. You need to get the message to them about your offering and its benefits.
If you can spread awareness of the unique value you offer, this will result in more first-time purchases. Your tactics should include everything from gaining more exposure to moving customers through your sales funnel toward that first purchase.
2. Keep current customers
Your purpose may be to maintain the same purchase amount and frequency. If this objective is met, you’ll gain revenue as you gain new customers.
To achieve this goal, you might encourage increased use of your products or develop new product lines that current customers can use.
3. Get customers to buy more
The tactics are like the last type (keeping customers buying) but the objective would be to increase purchase amount and frequency.
Marketing goals are set the same way as your other goals and you achieve them one at a time.
✨Don’t forget to keep them simple, focused, and clear!✨